Evaluation (#3)

What kind of media institution might distribute your media product and why?

The media institution that I chose to represent my Cheri Magazine label would be BBC publications. Not only because they represent Top of the Pops magazine, but also because they have a legal contract to their readers to inform, educate and entertain which is perfect for my target audience. The factor of globalization is also clear as the BBC work worldwide, promoting their brand and building up connections. This can only mean good things for Cheri as with globalization opportunities comes greater success and therefore more profits worldwide.

Because Cheri magazine would be a new and upcoming magazine, we would need a publishing company who has good contacts and has been running for a long time, therefore BBC Magazines is perfect because their brand is extremely well established within the media industry.

However once I have fully researched the BBC Magazines company I have found that in fact many of the magazines published have extremely strong links towards TV shows released on BBC television. Therefore my company would have to be a conglomerate, however this is not particularly a bad thing because if it was to expand to a Cheri music channel for example, this would defiantly draw in more profits for the magazine. Just as Top of the Pops has done before.

There are many important things to consider when choosing a magazine publisher;

• Why should they be your publisher?

I believe that the BBC publications should be my publisher as they already have extremely beneficial information on the pop industry and its print media (for example top of the pops) and without this expertise a new and upcoming product such as Cheri may collapse almost instantly.

• What benefits can you get from them being your publisher?

The benefits Cheri will receive from the joint partnership with BBC magazines is globalization and conglomerate opportunities. These are all extremely good as they don’t only expand the business but also the profits.

• How will this affect business and sales?

BBC have a well known reputation of expanding sales. Because of this strong and concrete reputation the sales will increase as the trust barrier is made stronger between, Cheri – Publisher – Distributor – Store owner. I am confident that whilst working with the BBC Cheri’s reputation and sales with increase dramatically.